Agence immobiliere du var: 13 oct. 2008

Repeat customers develop greater economic and emotional

ties with you. And they bring with them an expectation that you

will value those ties. For example, the Caribou Coffee customer

may expect you to save the last Caribou cookie for him. And

the insurance customer will look for a discount for having car,

home, and life insurance with the same provider.

Your CRM strategy will tell your team how much importance

to place on repeat customers. CRM tools will help your team

identify these precious members of your cus- tomer mix and prompt team members to notice

and value their extended relationship with you. The top level of the model is customer advo- cates. Level 3 represents those customers who are not just satisfied and willing to do business with you again. These customers actively tell others about their positive experi- ence. They spread the good word. You might even consider them to be active participants on your mar- keting team. As you can see, each

level builds upon the level before. Without quality initial transactions, customers

won’t want to do business with you again. And it’s the customer who sees himself

or herself in a positive relationship with you who can provide the strongest advocacy for you and your products and services.

~~excerpt from the book "CUSTOMER RELATIONSHIP MANAGEMENT~~

Agence immobiliere du var

lundi 13 octobre 2008

Générateur gratuit de nuages de mots clefs.

Repeat customers develop greater economic

immo

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